Design expertise at every step
The digital cockpit poses new challenges and opportunities for cockpit layouts (product design), demand for seamless interaction between several screens (interaction design), and enhanced consumer expectations for the visual quality of the user interface (graphic design). Visteon’s design experience team has proven expertise in new use cases for autonomous driving and new modes of human machine interaction.
Doing our research. Sharing our expertise.
Visteon takes a holistic approach to ensuring a unique, satisfying user experience. Whether it’s designing shared entertainment between passengers in an autonomous car, or the interface of voice gesture and eye gaze technology in a digital cockpit, our design experience team has expertise in balancing aesthetics, usability and safety. We engage fully with our customers to share our automotive intellect and experience, and to understand automaker requirements for brand and styling.
A holistic exploration of the product experience
During the concept phase, our design experience team explores all aspects of the user experience. Leveraging our global capabilities, we’ll develop a design theme specific to each automaker and vehicle. Our understanding of the digital cockpit guides customers to an optimal, tailored solution.
Developing design assets to spec
In the next phase of user experience design development, Visteon’s 2D, 3D, graphic design and technical artists apply their expertise to develop graphic assets and product specifications. We work to define all functional states of the HMI. We’ll also show you the complete packaging and surfacing that you’ll get at production.
Bringing the design to life
The final phase of the user experience process is implementation. Visteon’s design experience team will develop visual assets and code effects that will come to life in our products. We will assess and refine the user experience, evaluate our craftsmanship, and exceed our customers’ expectations.