User experience
Driving decisions digitally
The evolution of display technology requires expertise in design and integration for the best consumer experience.
Visteon enhances in-vehicle interaction by prioritizing adaptability in cockpit design. Our approach enables drivers to customize their digital environment through adaptive graphic interfaces that adjust color, content, and complexity without requiring additional asset development. This personalization not only enhances driver satisfaction but provides automakers with valuable consumer preference insights while streamlining mid-cycle adjustments.
Our design expertise addresses the unique challenges of modern cockpit development across product, interaction, and graphic design dimensions. By taking a holistic approach that balances aesthetics, usability, and safety, we create distinctive experiences for everything from autonomous entertainment systems to advanced multimodal interfaces incorporating voice, gesture, and eye-tracking technologies. This comprehensive process begins with collaborative exploration of design themes tailored to each automaker's brand identity, continues through development of optimal solutions leveraging our global capabilities, and culminates in meticulous implementation where visual assets and coded effects bring the experience to life—consistently exceeding customer expectations through careful assessment and refinement.