Visteon’s award-winning Command & Control Display, presented during CES 2023.
It’s no surprise that electrification and connectivity were hot topics at CES this year. But there are usually a few key technologies that simmer just below the surface. Through conversations with a mix of investors, customers, partners and suppliers that came to visit us at the Visteon booth across mobility segments like automotive, commercial vehicles and two-wheelers, I had five key takeaways emerging as the top priorities for our digital cockpit product portfolio.
Esthetics Combined with Technology Create Differentiation
Automotive interior designers were primarily interested in display geometry and esthetics. For example, our Command & Control Display comes in an attractive, curved and unique shape. One side is a little larger and taller than the other. When you’re not using the bottom part of the display, it disappears, blends with the background and almost looks like a piece of furniture. And then when your finger gets close to it, the buttons light up, and you see that it’s part of the screen that you can touch and interact with. Those types of products are beneficial for stylists to see, so they know where the industry is headed and how the vehicle style could complement it.
Image Quality Doesn’t Always Mean More Expensive
Visitors were very impressed with the image quality of our display products, and we demonstrated this through differentiating technologies like TrueColor Image Enhancement for improved sunlight readability and Active Privacy for improved driver safety. Using an innovative combination of hardware and software, we improve the image quality of a traditional display to the point that it comes very close to what you can get from a more expensive organic light-emitting diode (OLED) display.
OEMs Want Their Own App Stores
Many visitors were very interested in our AllGo AppStore and associated connected services. OEMs that offer their own app stores can provide customers with customization and personalization, which offers a distinct advantage when tailoring it to the region, vehicle segment or vehicle use case. We showed that our app store is flexible and scalable and includes preferred apps for automotive customers with established partnerships with major apps.
Safety Features Offer a Wide Range of Applications
We showcased one of our many safety features that gives a bird’s eye view of the external surroundings of a vehicle by using the existing cameras outside the vehicle and stitching the images together. It comes with a phone app, giving the user the ability to connect to the vehicle and talk to the driver. We built this feature primarily for passenger vehicles to increase the safety of the driver, passengers and the vehicle itself for theft protection. And by talking to customers on-site, we were able to help them consider additional use cases for commercial vehicles and heavy-duty mining and construction applications.
Integrated Solutions Enable Enhanced Functionality
Standalone entertainment or clusters don’t get much attention anymore. Even at more cost-sensitive segments like two-wheeler applications, OEM customers were interested in larger displays powered by integrated electronics. Larger or pillar-to-pillar screens with all the additional functionalities are top of mind for premium passenger car segments.
One example of this is our SmartCore™ cockpit domain controller software, which allows us to split the infotainment screen into multiple sections, giving the driver or the passenger the ability to dynamically adjust the size of different sections by sliding their finger. They can also move widgets and content from the central information screen to the driver information screen or the passenger information screen.
Overall, our team considered our showcase in Las Vegas to be a success, and it’s exciting to see what the future has in store for electrification and connectivity.