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Anticipating Trends Today for Products Tomorrow

Understanding consumer trends is an often overlooked, yet very critical consideration for automakers and suppliers during the product development stage. Awareness of trends is essential to delivering products that meet the unknown but anticipated demands of existing and future consumers. Thus, to fully grasp what future consumers may want, an analysis of change processes and trends is required.

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VIDEO:
Autonomous Experience Simulator

Visteon's Autonomous Experience Simulator concept leverages research to show how autonomous driving is likely to evolve over the next 10 years, and explores the impact of this evolution. A three-stage transition is demonstrated in a simulator that enables users to experience autonomous driving scenarios, including use cases that are non-existent today.

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